MARS is a yearly event hosted by Jeff Bezos. MARS brings together innovative minds in Machine learning, Automation, Robotics, and Space to share new ideas across these rapidly advancing domains. The team was tasked with creating a background loop animation as well as animated introduction speaker cards for the event. Our goal was to create visuals that would cause curiosity and stimulate the viewer. The visuals nonetheless needed to stay subtle and not steal the attention of attendees engaged in conversation. Here are are two different versions of video that were shown during the conference as well as our process from concept to the day of the event.
In previous years, we had only created a day version, but then made a single frame for night, or an abbreviated version for night. This year, we decided to make a full version of the video for night. We got approval to exaggerate the colored lights and work outside of the MARS color palette, which allowed us to really push our lighting design. We found that with moody lighting and dark skies, the same structures looked even better. This second version of the video was shown during evening talks and events, which centered around science fiction. We wanted our lighting design to reflect the sci-fi vibe a bit.
Creative Direction: David Viau
Visual Direction: Andrew Nam
Lighting & Shading: Ian Frederick, Justin Reed, Andrew Nam
Design & Animation: Ian Frederick, Andrew Nam, Austin Hochstatter, Ryan Eastham, Justin Reed
Title Design: Andrew Nam