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Amazon Black Friday & Cyber Monday

Client: Amazon

Year: 2019

Our team was tasked with creating two videos to show how customers can unlock special deals just by trying out some of the camera features on the mobile shopping app. One video was for Black Friday, and one for Cyber Monday. Although we had a style guide for colors, the visual treatment was fairly open ended. We wanted this to be eye catching and fun and not just a phone UI video, so we created little abstract vignettes that are representative of each of the camera search functions. Additionally, we added in some 2D cel animated flourishes, bursts and explosions for some extra energy.


Creative Direction: David Viau

Design & Animation: Ian Frederick, Ryan Eastham, Austin Hochstatter, Andrew Nam

Lighting & Shading: Ian Frederick, Austin Hochstatter

Modeling: Ian Frederick

2D Animation: Casey Doherty, Alex Noelke

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