Prime Day is Amazon's large one day summer sales event with thousands of deals. Our team was tasked with creating a video to show how customers can unlock special deals just by trying out some of the camera features on the mobile shopping app.
Initially our client imagined this being a 2D explainer video, however we thought it would be more appropriate and visually appealing to build a 3D scene that is in line with the stop-motion brand style Amazon uses for Prime Day. Additionally, we added in some 2D cel animated flourishes, bursts and explosions for some extra energy and a unique take on the established brand look.
Case study: https://www.behance.net/gallery/67975565/Prime-Day-2018-Mobile-Shopping?
Creative Direction: David Viau Lighting & Shading: Drew Nelson, Ian Frederick Modeling: Ian Frederick, Ryan Eastham Rigging: Ryan Eastham, Drew Nelson Design & Animation: Drew Nelson, Ian Frederick, Andrew Nam, Ryan Eastham, Josh Van Whye 2D Animation: Casey Doherty, Alex Noelk
Prime Day 2018 Mobile Shopping
A self initiated music video.
Music Dreams by Nero & ZHU
//Motion Graphics, 3D animation
Short for Machine Learning, Automation, Robotics, and Space. MARS is a private tech conference that takes place in the Palm Desert. The primary goal of MARS is to bring together the brightest minds from each of the above disciplines to one location in hopes to inspiring one another, networking, and collaboration.
The team was tasked with creating a background animated loop as well as animated introduction speaker cards for event. Our goal was to create visuals that would cause curiosity and stimulate the viewer. All while staying subtle and would not steal the attention from the attendees conversations.
We wanted the visuals to be an extension of the conference. Inspired by the mid century moderns aesthetic styled venue (The Parker Hotel, Palm Springs) where the conference took place. We landed on slow moving letter forms resembling in four different vignettes that all have a little piece of The Parker in them.
Creative Direction: David Viau Visual Direction: Drew Nelson Lighting & Shading: Drew Nelson, Ian Frederick Design & Animation: Drew Nelson, Ian Frederick, Andrew Nam, Ryan Eastham, David Viau Title Design: Andrew Nam Audio: Sugiwa
MARS 2018 Ambient Loop
Ra Tour Visuals
//3D animation, Motion Design
RA, a melodic dubstep producer, reached out to me to create some visuals for his tour. His brand is all about cyberpunk Egypt, so I created something that I feel matches the tone of the music as well as captures his brand's vibe. song: “Seven Lions - Sun won't rise (Ra Remix)"
RA Tour Visuals
A self Initiated project, I wanted to make something fun and colorful, with intricate little pieces of machinery and a playful and whimsical feeling. Sound design by Secrets & Machines
Oprah's Favorite Things
I made these as part of a social media campaign that went along with a larger Oprah's favorite things/ Amazon.com partnership.
D1 Video Intro
//Motion Graphics, Animation
I created this piece as an intro for all of the work that the D1 design team does. D1 is the name of Amazon's internal production agency.
A short reveal of the Amazon Echo family. I worked on the animation, lighting, compositing and some of the textures along with Drew Nelson
// 3D Renders
A collection of some of my 3D renders and daily experiments