Prime Day is Amazon's large one day summer sales event with thousands of deals. Our team was tasked with creating a video to show how customers can unlock special deals just by trying out some of the camera features on the mobile shopping app.
Initially our client imagined this being a 2D explainer video, however we thought it would be more appropriate and visually appealing to build a 3D scene that is in line with the stop-motion brand style Amazon uses for Prime Day. Additionally, we added in some 2D cel animated flourishes, bursts and explosions for some extra energy and a unique take on the established brand look.
Case study: https://www.behance.net/gallery/67975565/Prime-Day-2018-Mobile-Shopping?
Creative Direction: David Viau Lighting & Shading: Drew Nelson, Ian Frederick Modeling: Ian Frederick, Ryan Eastham Rigging: Ryan Eastham, Drew Nelson Design & Animation: Drew Nelson, Ian Frederick, Andrew Nam, Ryan Eastham, Josh Van Whye 2D Animation: Casey Doherty, Alex Noelk
Early Styleframes & Look development
Wooli Tour Visuals 2018
In mid 2018, Wooli and his management reached out to me to create a variety of key visuals for his Summer and Fall tour. This video is a mashup of all of them. They were fun and challenging to make and proved to be a great learning experience from concept to execution.
Creative Direction, Design, Animation, Illustration: Ian Frederick
Music: Throw it up - Wooli, Falling - Wooli & Trivecta
Wooli Tour Visuals 2018
Mammoth EP album artwork
Wooli and his management team liked this visual a lot and decided to use a still frame from it as the album artwork for Wooli’s Mammoth EP
//Motion Graphics, 3D animation
Short for Machine Learning, Automation, Robotics, and Space. MARS is a private tech conference that takes place in the Palm Desert. The primary goal of MARS is to bring together the brightest minds from each of the above disciplines to one location in hopes to inspiring one another, networking, and collaboration.
The team was tasked with creating a background animated loop as well as animated introduction speaker cards for event. Our goal was to create visuals that would cause curiosity and stimulate the viewer. All while staying subtle and would not steal the attention from the attendees conversations.
We wanted the visuals to be an extension of the conference. Inspired by the mid century moderns aesthetic styled venue (The Parker Hotel, Palm Springs) where the conference took place. We landed on slow moving letter forms resembling in four different vignettes that all have a little piece of The Parker in them.
Creative Direction: David Viau Visual Direction: Drew Nelson Lighting & Shading: Drew Nelson, Ian Frederick Design & Animation: Drew Nelson, Ian Frederick, Andrew Nam, Ryan Eastham, David Viau Title Design: Andrew Nam Audio: Sugiwa
MARS 2018 Ambient Loop
This Digital Product Video was a collaborative project made by the Amazon Motion Team. A DPV is created when Amazon releases new Echo enabled devices. The new sub-woofer EchoSub allows customers to enhance their Echo sound system by adding bass. We were tasked with creating a variety of 3D home interiors for EchoSub to live in that mirrored the look of the product photo shoot. We then created an animatic where we blocked out scenes and focused on the cinematography. This DPV lives on the Amazon website.
A self Initiated project, I wanted to make something fun and colorful, with intricate little pieces of machinery and a playful and whimsical feeling. Sound design by Secrets & Machines
Oprah's Favorite Things
I made these as part of a social media campaign that went along with a larger Oprah's favorite things/ Amazon.com partnership.
D1 Video Intro
//Motion Graphics, Animation
I created this piece as an intro for all of the work that the D1 design team does. D1 is the name of Amazon's internal production agency.
//Motion Design, 3D Animation
My team and I created a series of launch videos for the new generation of Echo devices. Echo plus is the one that I owned. The goal was to create a video that shows the new features without feeling too much like a corporate explainer video. Amazon wants the device to be something the customer relates to, so we shied away from surrealist mograph environments and went for a more realistic approach with some fun transitions to keep it interesting
Creative Direction: David Viau, Mike Morris Design & Animation: Ian Frederick Lighting & Shading: Ian Frederick, Justin Reed Script: Brandon Hilliard
Early on in the Look Dev process, we went for a faster paced mograph approach with surreal environments and content. The client decided they really wanted it to feel more relatable to their customers with the device sitting in real world places. That being said, the below unused styleframes still deserve to see the light of day.
// 3D Renders
A collection of some of my 3D renders and daily experiments
Ra Tour Visuals
//3D animation, Motion Design
RA, a melodic dubstep producer, reached out to me to create some visuals for his tour. His brand is all about cyberpunk Egypt, so I created something that I feel matches the tone of the music as well as captures his brand's vibe. song: “Seven Lions - Sun won't rise (Ra Remix)"