*WINNER OF GRAPHIC DESIGN USA BEST CORPORATE IDENTITY AWARD 2016
A series of posters, branding and marketing collateral for the design conference called Conflux. The theme is based around a visual representation of how an idea forms in a person's mind. Ideas are any conception existing in the mind as a result of mental understanding, awareness, or activity. It is the joining of two or more existing elements to create an entirely new element. Conflux 2016 is about the way an abstract thought unfolds organically and without effort, but when a focused mind acts upon these organic, unstructured thoughts in a measured, focused, structured way, the thought transforms into an idea which has been fueled into existence by the creative mind. The organic looking ink drop represents abstract thought, and the grid at the bottom represents focused, structured thought. Over the course of 4 events, the two gradually meet in the middle to form a fully integrated idea.
Video Credits: Art Director/ink mixer: Ian Frederick Camera: Brian Gavin Lights/ Title sequence: Ethan Erickson Grid animation: Ryan Eastham Glitch animation: Alex Noelke Color correction/ background removal: Kevin Adams 3D Animation: Motion Design: Casey Latiolais, Drew Nelson, Mike Morris
Here we are shooting high-speed video of ink in water for use in our motion graphic interstitial videos at the conference.
2017 Poster Series
Exploded Minds Identity
Amazon.com is launching hundreds of their own private label fashion brands. I have the pleasure of being one of five designers creating and developing the brand identity for each one of them. These are just a few of the many brands I have worked on. I will continue to update this page with new brands as they launch. I collaborated with Eric Liu, Glin Marten, Mckayla Falecki, and Marcellus Neel on many of these projects and I want to make sure to give credit where credit is due.
Prime Now Launch Branding
A collection of some of the branding I have done for Amazon's Prime Now Business.
Billboard in NYC
//Vector Illustration, Poster Design
a series of illustrated posters experimenting with a fun and different style using halftones and inverted colors.
//Brand Identity, Package Design
Beautigenix is a high-end skin care brand using the latest in stem cell treatment technology. I created the logo, the package design and some magazine ads.
Musical Instruments Photo Art Direction
//Art DIrection, Photography
I directed a photo shoot for the musical instruments category at Amazon.com. Previously they had no cohesive brand style and were subject to the often sub-par images that vendors provided. I created a photo style to elevate the look and feel of their new online storefront within amazon. See the photos live here!
Photographer: Greg Montijo
Dance Music Northwest Identity
Dancemusicnw.com is a blog about electronic dance music specifically in the Pacific Northwest. This is brand identity I created for them.
Kindle Unlimited Campaign Expansion
Kindle Unlimited is a pay-per-month reading service similar to Netflix, but with eBooks. these images were created for the launch campaign. The theme is an endless sea of books. In addition, I created a holiday ad for Kindle Unlimited around the theme of "Gifting." I needed to remain within the paper-world that I had previously worked with that used paper boats so that this image could be seen as a smooth transition from the initial launch ads while different enough to not become stale and repetitive.
Thelonious wines Identity
//Brand Identity, Package Design
A logo developed for Thelonious wine, a boutique wine retailer based in Portland, OR that focuses on a Jazzy ambiance and craft wine. The logo is a play on the name of the famous Jazz musician Thelonious Monk.